<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[June Second Marketing and Consulting]]></title><description><![CDATA[Your Partner in Marketing Success, Every Step of the Way to Growth]]></description><link>https://www.junesecondconsulting.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Sat, 11 Jul 2026 19:16:35 GMT</lastBuildDate><atom:link href="https://www.junesecondconsulting.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Thinking About Running for Office in Mississippi? Start Preparing Now.]]></title><description><![CDATA[If you're considering a run for county or state office in Mississippi, your campaign doesn't begin when qualifying opens—it begins months before. Qualifying for county and state offices begins on January 4, 2027, and the candidates who start preparing now will have a significant advantage over those who wait until the last minute. After working on political campaigns for more than two decades, I've learned that successful candidates don't simply decide to run—they prepare. They understand the...]]></description><link>https://www.junesecondconsulting.com/post/thinking-about-running-for-office-in-mississippi-start-preparing-now</link><guid isPermaLink="false">6a453d4d3711ac3161d8815d</guid><pubDate>Wed, 01 Jul 2026 16:21:52 GMT</pubDate><dc:creator>amandasextonfergus</dc:creator></item><item><title><![CDATA[Why Your Logo Matters: The Art, Psychology, and Strategy Behind Great Branding]]></title><description><![CDATA[When most people think about branding, they immediately think about a logo. And while a logo is certainly important, branding is much bigger than an attractive graphic. Your logo is often the first impression customers have of your business. It serves as the visual handshake between you and your audience. Done correctly, it communicates trust, professionalism, personality, and purpose before a single word is spoken. Done poorly, it can send the wrong message entirely. Your Logo Is More Than a...]]></description><link>https://www.junesecondconsulting.com/post/why-your-logo-matters-the-art-psychology-and-strategy-behind-great-branding</link><guid isPermaLink="false">6a3e9dcb40a9a49d5b75e632</guid><pubDate>Fri, 26 Jun 2026 15:45:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/87ada7_104ce11026654bda891376dbe6165713~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>amandasextonfergus</dc:creator></item><item><title><![CDATA[How Much Should Your Business Spend on Marketing?]]></title><description><![CDATA[One of the questions I hear most often from small business owners is: "How much should I be spending on marketing?" The answer isn't the same for every business, but one thing is certain: marketing isn't an expense—it's an investment in growth. Too often, marketing is treated as an afterthought. Business owners pay rent, utilities, payroll, inventory, insurance, and everything else first. Then, if there's money left over, they spend a little on advertising. Unfortunately, that's often the...]]></description><link>https://www.junesecondconsulting.com/post/how-much-should-your-business-spend-on-marketing</link><guid isPermaLink="false">6a2f24aa00dbe48b1c7a3afe</guid><pubDate>Sun, 14 Jun 2026 22:05:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/87ada7_93d6cc2ae87a42faaf90950b14d4ad9e~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>amandasextonfergus</dc:creator></item><item><title><![CDATA[Why Great Small Businesses Still Struggle to Grow]]></title><description><![CDATA[One of the biggest misconceptions about small business success is that the best product or service always wins. Unfortunately, that's not always true. Over the course of my 25+ year career working with small business owners, I've seen incredible businesses struggle—not because they weren't good at what they did, but because too few people knew about them. The truth is that being great at your craft and being great at marketing are two very different skills. Most business owners are already...]]></description><link>https://www.junesecondconsulting.com/post/why-great-small-businesses-still-struggle-to-grow</link><guid isPermaLink="false">6a2f239c963b3c1436ea344c</guid><pubDate>Sun, 14 Jun 2026 21:58:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/87ada7_902a799755464bbabc219820f1dc60ba~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>amandasextonfergus</dc:creator></item><item><title><![CDATA[Why I Started June Second Marketing &#38; Consulting]]></title><description><![CDATA[After spending more than 25 years in the newspaper industry, I had the privilege of working with hundreds of small business owners across Mississippi and beyond. I saw incredible businesses built by hardworking people who were experts at what they did. They were outstanding mechanics, pharmacists, retailers, contractors, restaurateurs, and service providers. They knew how to serve their customers. They knew how to run their businesses. What they didn't have was time. Most small business...]]></description><link>https://www.junesecondconsulting.com/post/where-my-story-begins</link><guid isPermaLink="false">687e84518ff0b4dee92beda2</guid><pubDate>Sun, 14 Jun 2026 21:50:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/87ada7_8af5aecf5d9146eb94fc29c3048d09af~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>amandasextonfergus</dc:creator></item></channel></rss>