amandasextonfergus

If you're considering a run for county or state office in Mississippi, your campaign doesn't begin when qualifying opens—it begins months before. Qualifying for county and state offices begins on January 4, 2027, and the candidates who start preparing now will have a significant advantage over those who wait until the last minute. After working on political campaigns for more than two decades, I've learned that successful candidates don't simply decide to run—they prepare. They understand the...

When most people think about branding, they immediately think about a logo. And while a logo is certainly important, branding is much bigger than an attractive graphic. Your logo is often the first impression customers have of your business. It serves as the visual handshake between you and your audience. Done correctly, it communicates trust, professionalism, personality, and purpose before a single word is spoken. Done poorly, it can send the wrong message entirely. Your Logo Is More Than a...

One of the questions I hear most often from small business owners is: "How much should I be spending on marketing?" The answer isn't the same for every business, but one thing is certain: marketing isn't an expense—it's an investment in growth. Too often, marketing is treated as an afterthought. Business owners pay rent, utilities, payroll, inventory, insurance, and everything else first. Then, if there's money left over, they spend a little on advertising. Unfortunately, that's often the...